Skip to content
  • SHOP
    • APPAREL
      • HATS
      • TEES
      • SHIRTS
      • HOODIES / CREWNECKS
      • JACKETS
      • PANTS
      • SHORTS
      • SOCKS
    • HARDGOODS
      • SKATEBOARD DECKS
      • WHEELS
      • TRUCKS
      • HARDWARE & GRIP
    • ACCESSORIES
      • ALL ACCESSORIES
      • BAGS / WALLETS
      • BELTS
      • LIFESTYLE
      • STICKERS / PINS / KEYCHAINS
    • DVDs / MAGS / PRINTS
      • DVDs
      • MAGAZINES
      • PRINTS
      • VINTAGE SKATE VIDS
  • LOST & FOUND VINTAGE
    • APPAREL
    • TRINKETS / ACCESSORIES
    • VINTAGE SKATE VIDS
    • VINTAGE SKATE STICKERS
    • VINTAGE BOOKS
  • BRANDS
    • THEORIES
    • HOPPS
    • MAGENTA
    • TRAFFIC
    • EVISEN
    • TIGHTBOOTH
    • PICTURE SHOW
    • DIAL TONE WHEEL CO
    • STUDIO
    • STATIC
  • SALE
    • ALL SALE
    • DIAL TONE SALE
    • EVISEN SALE
    • HOPPS SALE
    • MAGENTA SALE
    • PICTURE SHOW SALE
    • STUDIO SALE
    • THEORIES SALE
    • TRAFFIC SALE
  • BLOGS
    • News
    • Features
    • Interviews
    • Book Club
    • Quotes
  • Magenta SP26 SU26 IPATH Prebook
  • THEORIES HO25 COMPLETES PREBOOK
  • HOPPS FW25 PREBOOK
  •    Log In/Create Account
Cart 0

Currency

  • Afghanistan Afghanistan AFN ؋
  • Åland Islands Åland Islands EUR €
  • Albania Albania ALL L
  • Algeria Algeria DZD د.ج
  • Andorra Andorra EUR €
  • Angola Angola USD $
  • Anguilla Anguilla XCD $
  • Antigua & Barbuda Antigua & Barbuda XCD $
  • Argentina Argentina USD $
  • Armenia Armenia AMD դր.
  • Aruba Aruba AWG ƒ
  • Ascension Island Ascension Island SHP £
  • Australia Australia AUD $
  • Austria Austria EUR €
  • Azerbaijan Azerbaijan AZN ₼
  • Bahamas Bahamas BSD $
  • Bahrain Bahrain USD $
  • Bangladesh Bangladesh BDT ৳
  • Barbados Barbados BBD $
  • Belarus Belarus USD $
  • Belgium Belgium EUR €
  • Belize Belize BZD $
  • Benin Benin XOF Fr
  • Bermuda Bermuda USD $
  • Bhutan Bhutan USD $
  • Bolivia Bolivia BOB Bs.
  • Bosnia & Herzegovina Bosnia & Herzegovina BAM КМ
  • Botswana Botswana BWP P
  • Brazil Brazil USD $
  • British Indian Ocean Territory British Indian Ocean Territory USD $
  • British Virgin Islands British Virgin Islands USD $
  • Brunei Brunei BND $
  • Bulgaria Bulgaria BGN лв.
  • Burkina Faso Burkina Faso XOF Fr
  • Burundi Burundi BIF Fr
  • Cambodia Cambodia KHR ៛
  • Cameroon Cameroon XAF CFA
  • Canada Canada CAD $
  • Cape Verde Cape Verde CVE $
  • Caribbean Netherlands Caribbean Netherlands USD $
  • Cayman Islands Cayman Islands KYD $
  • Central African Republic Central African Republic XAF CFA
  • Chad Chad XAF CFA
  • Chile Chile USD $
  • China China CNY ¥
  • Christmas Island Christmas Island AUD $
  • Cocos (Keeling) Islands Cocos (Keeling) Islands AUD $
  • Colombia Colombia USD $
  • Comoros Comoros KMF Fr
  • Congo - Brazzaville Congo - Brazzaville XAF CFA
  • Congo - Kinshasa Congo - Kinshasa CDF Fr
  • Cook Islands Cook Islands NZD $
  • Costa Rica Costa Rica CRC ₡
  • Côte d’Ivoire Côte d’Ivoire XOF Fr
  • Croatia Croatia EUR €
  • Curaçao Curaçao ANG ƒ
  • Cyprus Cyprus EUR €
  • Czechia Czechia CZK Kč
  • Denmark Denmark DKK kr.
  • Djibouti Djibouti DJF Fdj
  • Dominica Dominica XCD $
  • Dominican Republic Dominican Republic DOP $
  • Ecuador Ecuador USD $
  • Egypt Egypt EGP ج.م
  • El Salvador El Salvador USD $
  • Equatorial Guinea Equatorial Guinea XAF CFA
  • Eritrea Eritrea USD $
  • Estonia Estonia EUR €
  • Eswatini Eswatini USD $
  • Ethiopia Ethiopia ETB Br
  • Falkland Islands Falkland Islands FKP £
  • Faroe Islands Faroe Islands DKK kr.
  • Fiji Fiji FJD $
  • Finland Finland EUR €
  • France France EUR €
  • French Guiana French Guiana EUR €
  • French Polynesia French Polynesia XPF Fr
  • French Southern Territories French Southern Territories EUR €
  • Gabon Gabon XOF Fr
  • Gambia Gambia GMD D
  • Georgia Georgia USD $
  • Germany Germany EUR €
  • Ghana Ghana USD $
  • Gibraltar Gibraltar GBP £
  • Greece Greece EUR €
  • Greenland Greenland DKK kr.
  • Grenada Grenada XCD $
  • Guadeloupe Guadeloupe EUR €
  • Guatemala Guatemala GTQ Q
  • Guernsey Guernsey GBP £
  • Guinea Guinea GNF Fr
  • Guinea-Bissau Guinea-Bissau XOF Fr
  • Guyana Guyana GYD $
  • Haiti Haiti USD $
  • Honduras Honduras HNL L
  • Hong Kong SAR Hong Kong SAR HKD $
  • Hungary Hungary HUF Ft
  • Iceland Iceland ISK kr
  • India India INR ₹
  • Indonesia Indonesia IDR Rp
  • Iraq Iraq USD $
  • Ireland Ireland EUR €
  • Isle of Man Isle of Man GBP £
  • Israel Israel ILS ₪
  • Italy Italy EUR €
  • Jamaica Jamaica JMD $
  • Japan Japan JPY ¥
  • Jersey Jersey USD $
  • Jordan Jordan USD $
  • Kazakhstan Kazakhstan KZT ₸
  • Kenya Kenya KES KSh
  • Kiribati Kiribati USD $
  • Kosovo Kosovo EUR €
  • Kuwait Kuwait USD $
  • Kyrgyzstan Kyrgyzstan KGS som
  • Laos Laos LAK ₭
  • Latvia Latvia EUR €
  • Lebanon Lebanon LBP ل.ل
  • Lesotho Lesotho USD $
  • Liberia Liberia USD $
  • Libya Libya USD $
  • Liechtenstein Liechtenstein CHF CHF
  • Lithuania Lithuania EUR €
  • Luxembourg Luxembourg EUR €
  • Macao SAR Macao SAR MOP P
  • Madagascar Madagascar USD $
  • Malawi Malawi MWK MK
  • Malaysia Malaysia MYR RM
  • Maldives Maldives MVR MVR
  • Mali Mali XOF Fr
  • Malta Malta EUR €
  • Martinique Martinique EUR €
  • Mauritania Mauritania USD $
  • Mauritius Mauritius MUR ₨
  • Mayotte Mayotte EUR €
  • Mexico Mexico USD $
  • Moldova Moldova MDL L
  • Monaco Monaco EUR €
  • Mongolia Mongolia MNT ₮
  • Montenegro Montenegro EUR €
  • Montserrat Montserrat XCD $
  • Morocco Morocco MAD د.م.
  • Mozambique Mozambique USD $
  • Myanmar (Burma) Myanmar (Burma) MMK K
  • Namibia Namibia USD $
  • Nauru Nauru AUD $
  • Nepal Nepal NPR Rs.
  • Netherlands Netherlands EUR €
  • New Caledonia New Caledonia XPF Fr
  • New Zealand New Zealand NZD $
  • Nicaragua Nicaragua NIO C$
  • Niger Niger XOF Fr
  • Nigeria Nigeria NGN ₦
  • Niue Niue NZD $
  • Norfolk Island Norfolk Island AUD $
  • North Macedonia North Macedonia MKD ден
  • Norway Norway USD $
  • Oman Oman USD $
  • Pakistan Pakistan PKR ₨
  • Palestinian Territories Palestinian Territories ILS ₪
  • Panama Panama USD $
  • Papua New Guinea Papua New Guinea PGK K
  • Paraguay Paraguay PYG ₲
  • Peru Peru PEN S/
  • Philippines Philippines PHP ₱
  • Pitcairn Islands Pitcairn Islands NZD $
  • Poland Poland PLN zł
  • Portugal Portugal EUR €
  • Qatar Qatar QAR ر.ق
  • Réunion Réunion EUR €
  • Romania Romania RON Lei
  • Russia Russia USD $
  • Rwanda Rwanda RWF FRw
  • Samoa Samoa WST T
  • San Marino San Marino EUR €
  • São Tomé & Príncipe São Tomé & Príncipe STD Db
  • Saudi Arabia Saudi Arabia SAR ر.س
  • Senegal Senegal XOF Fr
  • Serbia Serbia RSD РСД
  • Seychelles Seychelles USD $
  • Sierra Leone Sierra Leone SLL Le
  • Singapore Singapore SGD $
  • Sint Maarten Sint Maarten ANG ƒ
  • Slovakia Slovakia EUR €
  • Slovenia Slovenia EUR €
  • Solomon Islands Solomon Islands SBD $
  • Somalia Somalia USD $
  • South Africa South Africa USD $
  • South Georgia & South Sandwich Islands South Georgia & South Sandwich Islands GBP £
  • South Korea South Korea KRW ₩
  • South Sudan South Sudan USD $
  • Spain Spain EUR €
  • Sri Lanka Sri Lanka LKR ₨
  • St. Barthélemy St. Barthélemy EUR €
  • St. Helena St. Helena SHP £
  • St. Kitts & Nevis St. Kitts & Nevis XCD $
  • St. Lucia St. Lucia XCD $
  • St. Martin St. Martin EUR €
  • St. Pierre & Miquelon St. Pierre & Miquelon EUR €
  • St. Vincent & Grenadines St. Vincent & Grenadines XCD $
  • Sudan Sudan USD $
  • Suriname Suriname USD $
  • Svalbard & Jan Mayen Svalbard & Jan Mayen USD $
  • Sweden Sweden SEK kr
  • Switzerland Switzerland CHF CHF
  • Taiwan Taiwan TWD $
  • Tajikistan Tajikistan TJS ЅМ
  • Tanzania Tanzania TZS Sh
  • Thailand Thailand THB ฿
  • Timor-Leste Timor-Leste USD $
  • Togo Togo XOF Fr
  • Tokelau Tokelau NZD $
  • Tonga Tonga TOP T$
  • Trinidad & Tobago Trinidad & Tobago TTD $
  • Tristan da Cunha Tristan da Cunha GBP £
  • Tunisia Tunisia USD $
  • Türkiye Türkiye USD $
  • Turkmenistan Turkmenistan USD $
  • Turks & Caicos Islands Turks & Caicos Islands USD $
  • Tuvalu Tuvalu AUD $
  • U.S. Outlying Islands U.S. Outlying Islands USD $
  • Uganda Uganda UGX USh
  • Ukraine Ukraine UAH ₴
  • United Arab Emirates United Arab Emirates AED د.إ
  • United Kingdom United Kingdom GBP £
  • United States United States USD $
  • Uruguay Uruguay UYU $U
  • Uzbekistan Uzbekistan UZS so'm
  • Vanuatu Vanuatu VUV Vt
  • Vatican City Vatican City EUR €
  • Venezuela Venezuela USD $
  • Vietnam Vietnam VND ₫
  • Wallis & Futuna Wallis & Futuna XPF Fr
  • Western Sahara Western Sahara MAD د.م.
  • Yemen Yemen YER ﷼
  • Zambia Zambia USD $
  • Zimbabwe Zimbabwe USD $

📦 FREE USA SHIPPING $100+

  • Currency

    • Afghanistan Afghanistan AFN ؋
    • Åland Islands Åland Islands EUR €
    • Albania Albania ALL L
    • Algeria Algeria DZD د.ج
    • Andorra Andorra EUR €
    • Angola Angola USD $
    • Anguilla Anguilla XCD $
    • Antigua & Barbuda Antigua & Barbuda XCD $
    • Argentina Argentina USD $
    • Armenia Armenia AMD դր.
    • Aruba Aruba AWG ƒ
    • Ascension Island Ascension Island SHP £
    • Australia Australia AUD $
    • Austria Austria EUR €
    • Azerbaijan Azerbaijan AZN ₼
    • Bahamas Bahamas BSD $
    • Bahrain Bahrain USD $
    • Bangladesh Bangladesh BDT ৳
    • Barbados Barbados BBD $
    • Belarus Belarus USD $
    • Belgium Belgium EUR €
    • Belize Belize BZD $
    • Benin Benin XOF Fr
    • Bermuda Bermuda USD $
    • Bhutan Bhutan USD $
    • Bolivia Bolivia BOB Bs.
    • Bosnia & Herzegovina Bosnia & Herzegovina BAM КМ
    • Botswana Botswana BWP P
    • Brazil Brazil USD $
    • British Indian Ocean Territory British Indian Ocean Territory USD $
    • British Virgin Islands British Virgin Islands USD $
    • Brunei Brunei BND $
    • Bulgaria Bulgaria BGN лв.
    • Burkina Faso Burkina Faso XOF Fr
    • Burundi Burundi BIF Fr
    • Cambodia Cambodia KHR ៛
    • Cameroon Cameroon XAF CFA
    • Canada Canada CAD $
    • Cape Verde Cape Verde CVE $
    • Caribbean Netherlands Caribbean Netherlands USD $
    • Cayman Islands Cayman Islands KYD $
    • Central African Republic Central African Republic XAF CFA
    • Chad Chad XAF CFA
    • Chile Chile USD $
    • China China CNY ¥
    • Christmas Island Christmas Island AUD $
    • Cocos (Keeling) Islands Cocos (Keeling) Islands AUD $
    • Colombia Colombia USD $
    • Comoros Comoros KMF Fr
    • Congo - Brazzaville Congo - Brazzaville XAF CFA
    • Congo - Kinshasa Congo - Kinshasa CDF Fr
    • Cook Islands Cook Islands NZD $
    • Costa Rica Costa Rica CRC ₡
    • Côte d’Ivoire Côte d’Ivoire XOF Fr
    • Croatia Croatia EUR €
    • Curaçao Curaçao ANG ƒ
    • Cyprus Cyprus EUR €
    • Czechia Czechia CZK Kč
    • Denmark Denmark DKK kr.
    • Djibouti Djibouti DJF Fdj
    • Dominica Dominica XCD $
    • Dominican Republic Dominican Republic DOP $
    • Ecuador Ecuador USD $
    • Egypt Egypt EGP ج.م
    • El Salvador El Salvador USD $
    • Equatorial Guinea Equatorial Guinea XAF CFA
    • Eritrea Eritrea USD $
    • Estonia Estonia EUR €
    • Eswatini Eswatini USD $
    • Ethiopia Ethiopia ETB Br
    • Falkland Islands Falkland Islands FKP £
    • Faroe Islands Faroe Islands DKK kr.
    • Fiji Fiji FJD $
    • Finland Finland EUR €
    • France France EUR €
    • French Guiana French Guiana EUR €
    • French Polynesia French Polynesia XPF Fr
    • French Southern Territories French Southern Territories EUR €
    • Gabon Gabon XOF Fr
    • Gambia Gambia GMD D
    • Georgia Georgia USD $
    • Germany Germany EUR €
    • Ghana Ghana USD $
    • Gibraltar Gibraltar GBP £
    • Greece Greece EUR €
    • Greenland Greenland DKK kr.
    • Grenada Grenada XCD $
    • Guadeloupe Guadeloupe EUR €
    • Guatemala Guatemala GTQ Q
    • Guernsey Guernsey GBP £
    • Guinea Guinea GNF Fr
    • Guinea-Bissau Guinea-Bissau XOF Fr
    • Guyana Guyana GYD $
    • Haiti Haiti USD $
    • Honduras Honduras HNL L
    • Hong Kong SAR Hong Kong SAR HKD $
    • Hungary Hungary HUF Ft
    • Iceland Iceland ISK kr
    • India India INR ₹
    • Indonesia Indonesia IDR Rp
    • Iraq Iraq USD $
    • Ireland Ireland EUR €
    • Isle of Man Isle of Man GBP £
    • Israel Israel ILS ₪
    • Italy Italy EUR €
    • Jamaica Jamaica JMD $
    • Japan Japan JPY ¥
    • Jersey Jersey USD $
    • Jordan Jordan USD $
    • Kazakhstan Kazakhstan KZT ₸
    • Kenya Kenya KES KSh
    • Kiribati Kiribati USD $
    • Kosovo Kosovo EUR €
    • Kuwait Kuwait USD $
    • Kyrgyzstan Kyrgyzstan KGS som
    • Laos Laos LAK ₭
    • Latvia Latvia EUR €
    • Lebanon Lebanon LBP ل.ل
    • Lesotho Lesotho USD $
    • Liberia Liberia USD $
    • Libya Libya USD $
    • Liechtenstein Liechtenstein CHF CHF
    • Lithuania Lithuania EUR €
    • Luxembourg Luxembourg EUR €
    • Macao SAR Macao SAR MOP P
    • Madagascar Madagascar USD $
    • Malawi Malawi MWK MK
    • Malaysia Malaysia MYR RM
    • Maldives Maldives MVR MVR
    • Mali Mali XOF Fr
    • Malta Malta EUR €
    • Martinique Martinique EUR €
    • Mauritania Mauritania USD $
    • Mauritius Mauritius MUR ₨
    • Mayotte Mayotte EUR €
    • Mexico Mexico USD $
    • Moldova Moldova MDL L
    • Monaco Monaco EUR €
    • Mongolia Mongolia MNT ₮
    • Montenegro Montenegro EUR €
    • Montserrat Montserrat XCD $
    • Morocco Morocco MAD د.م.
    • Mozambique Mozambique USD $
    • Myanmar (Burma) Myanmar (Burma) MMK K
    • Namibia Namibia USD $
    • Nauru Nauru AUD $
    • Nepal Nepal NPR Rs.
    • Netherlands Netherlands EUR €
    • New Caledonia New Caledonia XPF Fr
    • New Zealand New Zealand NZD $
    • Nicaragua Nicaragua NIO C$
    • Niger Niger XOF Fr
    • Nigeria Nigeria NGN ₦
    • Niue Niue NZD $
    • Norfolk Island Norfolk Island AUD $
    • North Macedonia North Macedonia MKD ден
    • Norway Norway USD $
    • Oman Oman USD $
    • Pakistan Pakistan PKR ₨
    • Palestinian Territories Palestinian Territories ILS ₪
    • Panama Panama USD $
    • Papua New Guinea Papua New Guinea PGK K
    • Paraguay Paraguay PYG ₲
    • Peru Peru PEN S/
    • Philippines Philippines PHP ₱
    • Pitcairn Islands Pitcairn Islands NZD $
    • Poland Poland PLN zł
    • Portugal Portugal EUR €
    • Qatar Qatar QAR ر.ق
    • Réunion Réunion EUR €
    • Romania Romania RON Lei
    • Russia Russia USD $
    • Rwanda Rwanda RWF FRw
    • Samoa Samoa WST T
    • San Marino San Marino EUR €
    • São Tomé & Príncipe São Tomé & Príncipe STD Db
    • Saudi Arabia Saudi Arabia SAR ر.س
    • Senegal Senegal XOF Fr
    • Serbia Serbia RSD РСД
    • Seychelles Seychelles USD $
    • Sierra Leone Sierra Leone SLL Le
    • Singapore Singapore SGD $
    • Sint Maarten Sint Maarten ANG ƒ
    • Slovakia Slovakia EUR €
    • Slovenia Slovenia EUR €
    • Solomon Islands Solomon Islands SBD $
    • Somalia Somalia USD $
    • South Africa South Africa USD $
    • South Georgia & South Sandwich Islands South Georgia & South Sandwich Islands GBP £
    • South Korea South Korea KRW ₩
    • South Sudan South Sudan USD $
    • Spain Spain EUR €
    • Sri Lanka Sri Lanka LKR ₨
    • St. Barthélemy St. Barthélemy EUR €
    • St. Helena St. Helena SHP £
    • St. Kitts & Nevis St. Kitts & Nevis XCD $
    • St. Lucia St. Lucia XCD $
    • St. Martin St. Martin EUR €
    • St. Pierre & Miquelon St. Pierre & Miquelon EUR €
    • St. Vincent & Grenadines St. Vincent & Grenadines XCD $
    • Sudan Sudan USD $
    • Suriname Suriname USD $
    • Svalbard & Jan Mayen Svalbard & Jan Mayen USD $
    • Sweden Sweden SEK kr
    • Switzerland Switzerland CHF CHF
    • Taiwan Taiwan TWD $
    • Tajikistan Tajikistan TJS ЅМ
    • Tanzania Tanzania TZS Sh
    • Thailand Thailand THB ฿
    • Timor-Leste Timor-Leste USD $
    • Togo Togo XOF Fr
    • Tokelau Tokelau NZD $
    • Tonga Tonga TOP T$
    • Trinidad & Tobago Trinidad & Tobago TTD $
    • Tristan da Cunha Tristan da Cunha GBP £
    • Tunisia Tunisia USD $
    • Türkiye Türkiye USD $
    • Turkmenistan Turkmenistan USD $
    • Turks & Caicos Islands Turks & Caicos Islands USD $
    • Tuvalu Tuvalu AUD $
    • U.S. Outlying Islands U.S. Outlying Islands USD $
    • Uganda Uganda UGX USh
    • Ukraine Ukraine UAH ₴
    • United Arab Emirates United Arab Emirates AED د.إ
    • United Kingdom United Kingdom GBP £
    • United States United States USD $
    • Uruguay Uruguay UYU $U
    • Uzbekistan Uzbekistan UZS so'm
    • Vanuatu Vanuatu VUV Vt
    • Vatican City Vatican City EUR €
    • Venezuela Venezuela USD $
    • Vietnam Vietnam VND ₫
    • Wallis & Futuna Wallis & Futuna XPF Fr
    • Western Sahara Western Sahara MAD د.م.
    • Yemen Yemen YER ﷼
    • Zambia Zambia USD $
    • Zimbabwe Zimbabwe USD $
THEORIES OF ATLANTIS
  • SHOP
    • APPAREL
      • HATS
      • TEES
      • SHIRTS
      • HOODIES / CREWNECKS
      • JACKETS
      • PANTS
      • SHORTS
      • SOCKS
    • HARDGOODS
      • SKATEBOARD DECKS
      • WHEELS
      • TRUCKS
      • HARDWARE & GRIP
    • ACCESSORIES
      • ALL ACCESSORIES
      • BAGS / WALLETS
      • BELTS
      • LIFESTYLE
      • STICKERS / PINS / KEYCHAINS
    • DVDs / MAGS / PRINTS
      • DVDs
      • MAGAZINES
      • PRINTS
      • VINTAGE SKATE VIDS
  • LOST & FOUND VINTAGE
    • APPAREL
    • TRINKETS / ACCESSORIES
    • VINTAGE SKATE VIDS
    • VINTAGE SKATE STICKERS
    • VINTAGE BOOKS
  • BRANDS
    • THEORIES
    • HOPPS
    • MAGENTA
    • TRAFFIC
    • EVISEN
    • TIGHTBOOTH
    • PICTURE SHOW
    • DIAL TONE WHEEL CO
    • STUDIO
    • STATIC
  • SALE
    • ALL SALE
    • DIAL TONE SALE
    • EVISEN SALE
    • HOPPS SALE
    • MAGENTA SALE
    • PICTURE SHOW SALE
    • STUDIO SALE
    • THEORIES SALE
    • TRAFFIC SALE
  • BLOGS
    • News
    • Features
    • Interviews
    • Book Club
    • Quotes
  • Magenta SP26 SU26 IPATH Prebook
  • THEORIES HO25 COMPLETES PREBOOK
  • HOPPS FW25 PREBOOK
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
Home › Features › A Decade of Theories

A Decade of Theories

It was a sweaty, nervous evening in a dangerously overcrowded theater in East Village neighborhood of New York City. The room was meant to seat 500 people but with well over 650 people standing against the walls and sitting in the aisles, the air conditioning system couldn't keep up, and temperatures rose well above sweltering. It was the year 2007, the night of the world premiere of  the "Static III" video and the crowd was growing restless. A crowd ranging from New York locals, to Josh Kalis to even rap artist Jeru the Damaja. And there, at the very front of the theater, sitting on a tiny merch table in front of the movie screen sat a small stack of t-shirts, with a strange screen print of Benjamin Franklin on the front and the unfamiliar name "Theories" scrawled across the top. A little paper sign reading "T-shirts $20" dangled from the edge of the table from a couple of feeble strips of scotch tape. It was the first official Theories shirt created just for the night of the premiere and when it was all said and done, we didn't sell a single damn one.

This is how the brand Theories got it's start, launched from the little known blog site known as Theories of Atlantis, an underground skateboarding and conspiracy web site, started 2 years earlier. The Theories of Atlantis site was started to showcase the progress of the Static III project as well as to help shed light on underground skateboarding and the indie skate video scene around the world. At the time of it's start, the indie scene was indeed quite underground, and the mainstream media options were giving that side of skateboarding very little attention. It might be hard to believe, but there were only a few underground brands at the time, including Ricky Oyola's Traffic Skateboards, Coda Skateboards, Danny Montoya's Listen Skateboards and a tiny brand JUST started by Jahmal Williams, called Hopps.

[caption id="" align="alignnone" width="839.0"] Early Header Designs for TheoriesOfAtlantis.com Early Header Designs for TheoriesOfAtlantis.com [/caption]

The Theories of Atlantis website slowly developed into a community of skaters from around the world. With smart phones and social media platforms like Instagram, not yet in existence, most skaters flocked to websites like the Slap Message Boards to communicate with like-minded peers. Communications which usually turned into dark-natured back and forth arguments. And eventually, some of that community splintered off and began circling together on the TOA comments section. It wasn't rare for the comments on a random TOA post to quickly stack into the hundreds. Especially if the infamous "Towel" was involved.

[caption id="" align="alignnone" width="940.0"] Bobby Puleo, aka "The Towel" [/caption]

The Towel was one of literally dozens of pseudonyms for who was, at the time, a good friend of Josh Stewart's, Mister Bobby Puleo. Bobby originally commented under countless different bizarre names, with most TOA users not being aware of who he actually was. But once he started to use the name "The Towel" he decided to stick with it and it soon became obvious what personality was behind the pseudonym. The Towel began to levy heavy personal attacks against Josh Stewart, who blogged under the title "Theorizer", and the ensuing arguments blew up the comments section into a spectacle of epic proportions. Here, below, is just a tiny snippet from a battle that developed into over 400 comments on just one post:

[caption id="" align="alignnone" width="888.0"] Click the image above to see the Slap thread Click the image above to see the Slap thread [/caption]

With the advent of social media phenomenons like Instagram, the comments section of the TOA site have basically gone the way of the dodo. But along with the development of the website and the advent of newly birthed brands like Magenta Skateboards and Polar Skate Co, both close friends of the TOA crew, TOA slowly grew into something more than just a website, and over time, into the distribution company it is more widely known as today. But, many readers may never have known the true origins of the site and especially not the history of how Theories started as an actual brand. And it all started with this one weird t-shirt that didn't manage to sell a single piece when first unveiled way back in 2007 at the Static III premiere in NYC.

Needless to say, we are pretty stoked to be celebrating the 10 year anniversary of Theories Brand. And starting with the new Spring 17 line, Theories will be offering different graphics and collaborations paying homage to the history of Theories Brand and Theories of Atlantis. So to start things off for 2017, we worked with awesome UK artist, Cosme, to offer the first anniversary graphic, named "Decade". Paying heavy homage to the history of not only Theories as a brand, but also to the Static video series and the TheoriesofAtlantis website, this graphic is riddled with subtle references that will act as a sort of Where's Waldo experience for any long-running fan. From the Lee Harvey Oswald's Mannlicher Carcano rifle, to the infamous Towel, this graphic goes deep and is a pretty appropriate start to the Theories brand 10 year anniversary kick-off.

https://cdn.shopify.com/s/files/1/1798/2671/files/DecadeWhite.png?v=1613515638

https://cdn.shopify.com/s/files/1/1798/2671/files/DecadeWhite.png?v=1613515638

"Decade" Graphic by Cosme

Do you remember any crazy stories from the early days of the TOA site? Were you one of the early commentators? Do you remember The Towel, Pennypacker, Psyched Floridian and Jura? Tell us some of your stories in the comments section and help us take a stroll down memory lane. And thanks so much to everyone for 10 years of support 

Theories of Atlantis   |   Posted on March 21 2017

More Posts

← Previous Post Next Post →

0 comments

Leave a comment

All blog comments are checked prior to publishing

Invalid password
Enter

INFO

  • POLICY & SHIPPING
  • RETURNS & EXCHANGES
  • WHOLESALE
  • CONTACT
  • CAREERS
  • STOCKISTS

About Theories of Atlantis

Theories of Atlantis Distribution has been around for over 12 years. First selling independent skate videos then gradually growing into a skateboard distribution based in NYC. We offer unique brands from across the globe.

Copyright © 2025 THEORIES OF ATLANTIS.  Powered by Shopify

Currency

  • Afghanistan Afghanistan AFN ؋
  • Åland Islands Åland Islands EUR €
  • Albania Albania ALL L
  • Algeria Algeria DZD د.ج
  • Andorra Andorra EUR €
  • Angola Angola USD $
  • Anguilla Anguilla XCD $
  • Antigua & Barbuda Antigua & Barbuda XCD $
  • Argentina Argentina USD $
  • Armenia Armenia AMD դր.
  • Aruba Aruba AWG ƒ
  • Ascension Island Ascension Island SHP £
  • Australia Australia AUD $
  • Austria Austria EUR €
  • Azerbaijan Azerbaijan AZN ₼
  • Bahamas Bahamas BSD $
  • Bahrain Bahrain USD $
  • Bangladesh Bangladesh BDT ৳
  • Barbados Barbados BBD $
  • Belarus Belarus USD $
  • Belgium Belgium EUR €
  • Belize Belize BZD $
  • Benin Benin XOF Fr
  • Bermuda Bermuda USD $
  • Bhutan Bhutan USD $
  • Bolivia Bolivia BOB Bs.
  • Bosnia & Herzegovina Bosnia & Herzegovina BAM КМ
  • Botswana Botswana BWP P
  • Brazil Brazil USD $
  • British Indian Ocean Territory British Indian Ocean Territory USD $
  • British Virgin Islands British Virgin Islands USD $
  • Brunei Brunei BND $
  • Bulgaria Bulgaria BGN лв.
  • Burkina Faso Burkina Faso XOF Fr
  • Burundi Burundi BIF Fr
  • Cambodia Cambodia KHR ៛
  • Cameroon Cameroon XAF CFA
  • Canada Canada CAD $
  • Cape Verde Cape Verde CVE $
  • Caribbean Netherlands Caribbean Netherlands USD $
  • Cayman Islands Cayman Islands KYD $
  • Central African Republic Central African Republic XAF CFA
  • Chad Chad XAF CFA
  • Chile Chile USD $
  • China China CNY ¥
  • Christmas Island Christmas Island AUD $
  • Cocos (Keeling) Islands Cocos (Keeling) Islands AUD $
  • Colombia Colombia USD $
  • Comoros Comoros KMF Fr
  • Congo - Brazzaville Congo - Brazzaville XAF CFA
  • Congo - Kinshasa Congo - Kinshasa CDF Fr
  • Cook Islands Cook Islands NZD $
  • Costa Rica Costa Rica CRC ₡
  • Côte d’Ivoire Côte d’Ivoire XOF Fr
  • Croatia Croatia EUR €
  • Curaçao Curaçao ANG ƒ
  • Cyprus Cyprus EUR €
  • Czechia Czechia CZK Kč
  • Denmark Denmark DKK kr.
  • Djibouti Djibouti DJF Fdj
  • Dominica Dominica XCD $
  • Dominican Republic Dominican Republic DOP $
  • Ecuador Ecuador USD $
  • Egypt Egypt EGP ج.م
  • El Salvador El Salvador USD $
  • Equatorial Guinea Equatorial Guinea XAF CFA
  • Eritrea Eritrea USD $
  • Estonia Estonia EUR €
  • Eswatini Eswatini USD $
  • Ethiopia Ethiopia ETB Br
  • Falkland Islands Falkland Islands FKP £
  • Faroe Islands Faroe Islands DKK kr.
  • Fiji Fiji FJD $
  • Finland Finland EUR €
  • France France EUR €
  • French Guiana French Guiana EUR €
  • French Polynesia French Polynesia XPF Fr
  • French Southern Territories French Southern Territories EUR €
  • Gabon Gabon XOF Fr
  • Gambia Gambia GMD D
  • Georgia Georgia USD $
  • Germany Germany EUR €
  • Ghana Ghana USD $
  • Gibraltar Gibraltar GBP £
  • Greece Greece EUR €
  • Greenland Greenland DKK kr.
  • Grenada Grenada XCD $
  • Guadeloupe Guadeloupe EUR €
  • Guatemala Guatemala GTQ Q
  • Guernsey Guernsey GBP £
  • Guinea Guinea GNF Fr
  • Guinea-Bissau Guinea-Bissau XOF Fr
  • Guyana Guyana GYD $
  • Haiti Haiti USD $
  • Honduras Honduras HNL L
  • Hong Kong SAR Hong Kong SAR HKD $
  • Hungary Hungary HUF Ft
  • Iceland Iceland ISK kr
  • India India INR ₹
  • Indonesia Indonesia IDR Rp
  • Iraq Iraq USD $
  • Ireland Ireland EUR €
  • Isle of Man Isle of Man GBP £
  • Israel Israel ILS ₪
  • Italy Italy EUR €
  • Jamaica Jamaica JMD $
  • Japan Japan JPY ¥
  • Jersey Jersey USD $
  • Jordan Jordan USD $
  • Kazakhstan Kazakhstan KZT ₸
  • Kenya Kenya KES KSh
  • Kiribati Kiribati USD $
  • Kosovo Kosovo EUR €
  • Kuwait Kuwait USD $
  • Kyrgyzstan Kyrgyzstan KGS som
  • Laos Laos LAK ₭
  • Latvia Latvia EUR €
  • Lebanon Lebanon LBP ل.ل
  • Lesotho Lesotho USD $
  • Liberia Liberia USD $
  • Libya Libya USD $
  • Liechtenstein Liechtenstein CHF CHF
  • Lithuania Lithuania EUR €
  • Luxembourg Luxembourg EUR €
  • Macao SAR Macao SAR MOP P
  • Madagascar Madagascar USD $
  • Malawi Malawi MWK MK
  • Malaysia Malaysia MYR RM
  • Maldives Maldives MVR MVR
  • Mali Mali XOF Fr
  • Malta Malta EUR €
  • Martinique Martinique EUR €
  • Mauritania Mauritania USD $
  • Mauritius Mauritius MUR ₨
  • Mayotte Mayotte EUR €
  • Mexico Mexico USD $
  • Moldova Moldova MDL L
  • Monaco Monaco EUR €
  • Mongolia Mongolia MNT ₮
  • Montenegro Montenegro EUR €
  • Montserrat Montserrat XCD $
  • Morocco Morocco MAD د.م.
  • Mozambique Mozambique USD $
  • Myanmar (Burma) Myanmar (Burma) MMK K
  • Namibia Namibia USD $
  • Nauru Nauru AUD $
  • Nepal Nepal NPR Rs.
  • Netherlands Netherlands EUR €
  • New Caledonia New Caledonia XPF Fr
  • New Zealand New Zealand NZD $
  • Nicaragua Nicaragua NIO C$
  • Niger Niger XOF Fr
  • Nigeria Nigeria NGN ₦
  • Niue Niue NZD $
  • Norfolk Island Norfolk Island AUD $
  • North Macedonia North Macedonia MKD ден
  • Norway Norway USD $
  • Oman Oman USD $
  • Pakistan Pakistan PKR ₨
  • Palestinian Territories Palestinian Territories ILS ₪
  • Panama Panama USD $
  • Papua New Guinea Papua New Guinea PGK K
  • Paraguay Paraguay PYG ₲
  • Peru Peru PEN S/
  • Philippines Philippines PHP ₱
  • Pitcairn Islands Pitcairn Islands NZD $
  • Poland Poland PLN zł
  • Portugal Portugal EUR €
  • Qatar Qatar QAR ر.ق
  • Réunion Réunion EUR €
  • Romania Romania RON Lei
  • Russia Russia USD $
  • Rwanda Rwanda RWF FRw
  • Samoa Samoa WST T
  • San Marino San Marino EUR €
  • São Tomé & Príncipe São Tomé & Príncipe STD Db
  • Saudi Arabia Saudi Arabia SAR ر.س
  • Senegal Senegal XOF Fr
  • Serbia Serbia RSD РСД
  • Seychelles Seychelles USD $
  • Sierra Leone Sierra Leone SLL Le
  • Singapore Singapore SGD $
  • Sint Maarten Sint Maarten ANG ƒ
  • Slovakia Slovakia EUR €
  • Slovenia Slovenia EUR €
  • Solomon Islands Solomon Islands SBD $
  • Somalia Somalia USD $
  • South Africa South Africa USD $
  • South Georgia & South Sandwich Islands South Georgia & South Sandwich Islands GBP £
  • South Korea South Korea KRW ₩
  • South Sudan South Sudan USD $
  • Spain Spain EUR €
  • Sri Lanka Sri Lanka LKR ₨
  • St. Barthélemy St. Barthélemy EUR €
  • St. Helena St. Helena SHP £
  • St. Kitts & Nevis St. Kitts & Nevis XCD $
  • St. Lucia St. Lucia XCD $
  • St. Martin St. Martin EUR €
  • St. Pierre & Miquelon St. Pierre & Miquelon EUR €
  • St. Vincent & Grenadines St. Vincent & Grenadines XCD $
  • Sudan Sudan USD $
  • Suriname Suriname USD $
  • Svalbard & Jan Mayen Svalbard & Jan Mayen USD $
  • Sweden Sweden SEK kr
  • Switzerland Switzerland CHF CHF
  • Taiwan Taiwan TWD $
  • Tajikistan Tajikistan TJS ЅМ
  • Tanzania Tanzania TZS Sh
  • Thailand Thailand THB ฿
  • Timor-Leste Timor-Leste USD $
  • Togo Togo XOF Fr
  • Tokelau Tokelau NZD $
  • Tonga Tonga TOP T$
  • Trinidad & Tobago Trinidad & Tobago TTD $
  • Tristan da Cunha Tristan da Cunha GBP £
  • Tunisia Tunisia USD $
  • Türkiye Türkiye USD $
  • Turkmenistan Turkmenistan USD $
  • Turks & Caicos Islands Turks & Caicos Islands USD $
  • Tuvalu Tuvalu AUD $
  • U.S. Outlying Islands U.S. Outlying Islands USD $
  • Uganda Uganda UGX USh
  • Ukraine Ukraine UAH ₴
  • United Arab Emirates United Arab Emirates AED د.إ
  • United Kingdom United Kingdom GBP £
  • United States United States USD $
  • Uruguay Uruguay UYU $U
  • Uzbekistan Uzbekistan UZS so'm
  • Vanuatu Vanuatu VUV Vt
  • Vatican City Vatican City EUR €
  • Venezuela Venezuela USD $
  • Vietnam Vietnam VND ₫
  • Wallis & Futuna Wallis & Futuna XPF Fr
  • Western Sahara Western Sahara MAD د.م.
  • Yemen Yemen YER ﷼
  • Zambia Zambia USD $
  • Zimbabwe Zimbabwe USD $
American Express Apple Pay Discover Google Pay Mastercard PayPal Shop Pay Visa

Cart

0 Item(s)

or

  •  
  •  
One or more of the items in your cart is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.

10% OFF!

Your first order after signing up for announcements! Get info on new releases, updates, specials, events & more!

*You're signing up to receive our emails and can unsubscribe any time. *