Upside Down
For the latest installment of the TOA Underground Network, we caught up with Matt Creasy, Alex Rose, and Josh Shupe — better known as the masterminds behind the Threads Idea Vacuum — on the eve of Think & Thank, the group's sixth video in eight years. Originally operating out of the South, the group spent much of the aughts quietly producing some of the most intricate and thoughtful videos in modern skateboarding while expanding their front to include the Long Beach and Baltimore scenes.
This was a nice surprise: eight minutes of Quim & Mike Cardona footage from the late 90s/early 2000s.
Magenta took a spontaneous getaway to the Spanish island of Santa Cruz de Tenerife earlier this year and we got a new montage out of it! Featuring Soy Panday, Vivien Feil, Leo Valls, and friends.
Former Rookie team rider Jessie Van Roechoudt wrote a fantastic article on how the brand shaped women’s skateboarding for Quell Skateboarding. Jenkem is currently hosting it. You should read it.
-TM