• BRANDS
    • ACE X THEORIES COLLAB
    • PICTURE SHOW
    • THEORIES BRAND
    • TRAFFIC SKATEBOARDS
    • HOPPS SKATEBOARDS
    • DIAL TONE WHEEL CO
    • MAGENTA SKATEBOARDS
    • ISLE SKATEBOARDS
    • EVISEN SKATEBOARDS
    • STUDIO SKATEBOARDS
    • YARDSALE
    • TIGHTBOOTH
    • NORTH MAG
  • APPAREL
    • HEADWEAR
    • TEES & SHIRTS
    • BUTTON DOWNS
    • SWEATERS
    • HOODIES & SWEATSHIRTS
    • JACKETS
    • PANTS
    • SHORTS
    • SOCKS
  • HARDGOODS
    • SKATEBOARD DECKS
    • COMPLETE SKATEBOARDS
    • WHEELS
    • TRUCKS
    • HARDWARE & GRIP
  • ACCESSORIES
    • ALL ACCESSORIES
    • BAGS
    • LIFESTYLE
    • MUGS
    • STICKERS / PINS
  • SALE
    • ALL SALE
    • DIAL TONE SALE
    • EVISEN SALE
    • STUDIO SALE
    • ISLE SALE
    • TRAFFIC SALE
    • MAGENTA SALE
    • HOPPS SALE
    • PICTURE SHOW SALE
    • THEORIES SALE
  • MEDIA
    • DVDs
    • MAGAZINES
    • PRINTS
  • BLOGS
    • Features
    • Scroll
    • Interviews
    • News
    • Book Club
    • Artists of Theory
    • Inside the Skater's Studio
    • Philosophy
    • Quotes
  • DIAL TONE HO23 PREBOOK
  •    Log In/Create Account
Cart 0

Free US Shipping on orders over $100!

  • Currency

    • Afghanistan USD $
    • Åland Islands USD $
    • Albania USD $
    • Algeria USD $
    • Andorra USD $
    • Angola USD $
    • Anguilla USD $
    • Antigua & Barbuda USD $
    • Argentina USD $
    • Armenia USD $
    • Aruba USD $
    • Ascension Island USD $
    • Australia USD $
    • Austria USD $
    • Azerbaijan USD $
    • Bahamas USD $
    • Bahrain USD $
    • Bangladesh USD $
    • Barbados USD $
    • Belarus USD $
    • Belgium USD $
    • Belize USD $
    • Benin USD $
    • Bermuda USD $
    • Bhutan USD $
    • Bolivia USD $
    • Bosnia & Herzegovina USD $
    • Botswana USD $
    • Brazil USD $
    • British Indian Ocean Territory USD $
    • British Virgin Islands USD $
    • Brunei USD $
    • Bulgaria USD $
    • Burkina Faso USD $
    • Burundi USD $
    • Cambodia USD $
    • Cameroon USD $
    • Canada USD $
    • Cape Verde USD $
    • Caribbean Netherlands USD $
    • Cayman Islands USD $
    • Central African Republic USD $
    • Chad USD $
    • Chile USD $
    • China USD $
    • Christmas Island USD $
    • Cocos (Keeling) Islands USD $
    • Colombia USD $
    • Comoros USD $
    • Congo - Brazzaville USD $
    • Congo - Kinshasa USD $
    • Cook Islands USD $
    • Costa Rica USD $
    • Côte d’Ivoire USD $
    • Croatia USD $
    • Curaçao USD $
    • Cyprus USD $
    • Czechia USD $
    • Denmark USD $
    • Djibouti USD $
    • Dominica USD $
    • Dominican Republic USD $
    • Ecuador USD $
    • Egypt USD $
    • El Salvador USD $
    • Equatorial Guinea USD $
    • Eritrea USD $
    • Estonia USD $
    • Eswatini USD $
    • Ethiopia USD $
    • Falkland Islands USD $
    • Faroe Islands USD $
    • Fiji USD $
    • Finland USD $
    • France USD $
    • French Guiana USD $
    • French Polynesia USD $
    • French Southern Territories USD $
    • Gabon USD $
    • Gambia USD $
    • Georgia USD $
    • Germany USD $
    • Ghana USD $
    • Gibraltar USD $
    • Greece USD $
    • Greenland USD $
    • Grenada USD $
    • Guadeloupe USD $
    • Guatemala USD $
    • Guernsey USD $
    • Guinea USD $
    • Guinea-Bissau USD $
    • Guyana USD $
    • Haiti USD $
    • Honduras USD $
    • Hong Kong SAR USD $
    • Hungary USD $
    • Iceland USD $
    • India USD $
    • Indonesia USD $
    • Iraq USD $
    • Ireland USD $
    • Isle of Man USD $
    • Israel USD $
    • Italy USD $
    • Jamaica USD $
    • Japan USD $
    • Jersey USD $
    • Jordan USD $
    • Kazakhstan USD $
    • Kenya USD $
    • Kiribati USD $
    • Kosovo USD $
    • Kuwait USD $
    • Kyrgyzstan USD $
    • Laos USD $
    • Latvia USD $
    • Lebanon USD $
    • Lesotho USD $
    • Liberia USD $
    • Libya USD $
    • Liechtenstein USD $
    • Lithuania USD $
    • Luxembourg USD $
    • Macao SAR USD $
    • Madagascar USD $
    • Malawi USD $
    • Malaysia USD $
    • Maldives USD $
    • Mali USD $
    • Malta USD $
    • Martinique USD $
    • Mauritania USD $
    • Mauritius USD $
    • Mayotte USD $
    • Mexico USD $
    • Moldova USD $
    • Monaco USD $
    • Mongolia USD $
    • Montenegro USD $
    • Montserrat USD $
    • Morocco USD $
    • Mozambique USD $
    • Myanmar (Burma) USD $
    • Namibia USD $
    • Nauru USD $
    • Nepal USD $
    • Netherlands USD $
    • New Caledonia USD $
    • New Zealand USD $
    • Nicaragua USD $
    • Niger USD $
    • Nigeria USD $
    • Niue USD $
    • Norfolk Island USD $
    • North Macedonia USD $
    • Norway USD $
    • Oman USD $
    • Pakistan USD $
    • Palestinian Territories USD $
    • Panama USD $
    • Papua New Guinea USD $
    • Paraguay USD $
    • Peru USD $
    • Philippines USD $
    • Pitcairn Islands USD $
    • Poland USD $
    • Portugal USD $
    • Qatar USD $
    • Réunion USD $
    • Romania USD $
    • Russia USD $
    • Rwanda USD $
    • Samoa USD $
    • San Marino USD $
    • São Tomé & Príncipe USD $
    • Saudi Arabia USD $
    • Senegal USD $
    • Serbia USD $
    • Seychelles USD $
    • Sierra Leone USD $
    • Singapore USD $
    • Sint Maarten USD $
    • Slovakia USD $
    • Slovenia USD $
    • Solomon Islands USD $
    • Somalia USD $
    • South Africa USD $
    • South Georgia & South Sandwich Islands USD $
    • South Korea USD $
    • South Sudan USD $
    • Spain USD $
    • Sri Lanka USD $
    • St. Barthélemy USD $
    • St. Helena USD $
    • St. Kitts & Nevis USD $
    • St. Lucia USD $
    • St. Martin USD $
    • St. Pierre & Miquelon USD $
    • St. Vincent & Grenadines USD $
    • Sudan USD $
    • Suriname USD $
    • Svalbard & Jan Mayen USD $
    • Sweden USD $
    • Switzerland USD $
    • Taiwan USD $
    • Tajikistan USD $
    • Tanzania USD $
    • Thailand USD $
    • Timor-Leste USD $
    • Togo USD $
    • Tokelau USD $
    • Tonga USD $
    • Trinidad & Tobago USD $
    • Tristan da Cunha USD $
    • Tunisia USD $
    • Turkey USD $
    • Turkmenistan USD $
    • Turks & Caicos Islands USD $
    • Tuvalu USD $
    • U.S. Outlying Islands USD $
    • Uganda USD $
    • Ukraine USD $
    • United Arab Emirates USD $
    • United Kingdom USD $
    • United States USD $
    • Uruguay USD $
    • Uzbekistan USD $
    • Vanuatu USD $
    • Vatican City USD $
    • Venezuela USD $
    • Vietnam USD $
    • Wallis & Futuna USD $
    • Western Sahara USD $
    • Yemen USD $
    • Zambia USD $
    • Zimbabwe USD $
THEORIES OF ATLANTIS
  • BRANDS
    • ACE X THEORIES COLLAB
    • PICTURE SHOW
    • THEORIES BRAND
    • TRAFFIC SKATEBOARDS
    • HOPPS SKATEBOARDS
    • DIAL TONE WHEEL CO
    • MAGENTA SKATEBOARDS
    • ISLE SKATEBOARDS
    • EVISEN SKATEBOARDS
    • STUDIO SKATEBOARDS
    • YARDSALE
    • TIGHTBOOTH
    • NORTH MAG
  • APPAREL
    • HEADWEAR
    • TEES & SHIRTS
    • BUTTON DOWNS
    • SWEATERS
    • HOODIES & SWEATSHIRTS
    • JACKETS
    • PANTS
    • SHORTS
    • SOCKS
  • HARDGOODS
    • SKATEBOARD DECKS
    • COMPLETE SKATEBOARDS
    • WHEELS
    • TRUCKS
    • HARDWARE & GRIP
  • ACCESSORIES
    • ALL ACCESSORIES
    • BAGS
    • LIFESTYLE
    • MUGS
    • STICKERS / PINS
  • SALE
    • ALL SALE
    • DIAL TONE SALE
    • EVISEN SALE
    • STUDIO SALE
    • ISLE SALE
    • TRAFFIC SALE
    • MAGENTA SALE
    • HOPPS SALE
    • PICTURE SHOW SALE
    • THEORIES SALE
  • MEDIA
    • DVDs
    • MAGAZINES
    • PRINTS
  • BLOGS
    • Features
    • Scroll
    • Interviews
    • News
    • Book Club
    • Artists of Theory
    • Inside the Skater's Studio
    • Philosophy
    • Quotes
  • DIAL TONE HO23 PREBOOK
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
Home › Features › 411VM Commercials

411VM Commercials

411VM Commercials

411VM has been all but canonized in skateboarding history, and understandably so: the format and segments changed the way we look at skate videos. We’ve read plenty of lists about the best 411 segments, but oddly enough, we never hear anything about the commercials that ran during the breaks, and that’s a shame. Tossed into a myriad of terrible effects, trick captions, and ads for brands that should have never existed is some real gold. Here’s a time capsule of our favorite 411VM commercials that have stood the test of time.

  1. OutKast montage, Fourstar, Issue #33 - You don’t have to reinvent the wheel to make something classic. Take the FourStar commercial from Issue #33: it’s just three clips recycled from The Chocolate Tour, three iconic logos associated with the featured skaters, some maps, and an OutKast song, combined to great effect.

  2. Donny Barley, Destructo Trucks, Issue #27 - Long before Destructo started pumping out pink and purple trucks, they had a great team and were pumping out black-and-white commercials that ran through the late twenties. Thanks to Dan Wolfe’s expertise behind the lens, all of these clips were memorable, but we had to give it up to Donny Barley’s montage from issue #27, for that wallie tailslide alone.

  3. The Hour Is Here, Alien Workshop, Issue #41 - Alien Workshop is a brand known for their eye for detail, and their 411VM commercials were no exception. We stumbled across enough great AWS commercials to fill up an article on their own, but we especially love the teaser for Photosynthesis from Issue #41, with the classic J Mascis song. It’s got that timeless AWS feel and gives us a glimpse of some clips that didn’t make it into the final production.

  4. Team Montage, 60/40 Skateboards, Issue #14 - Look past the trippy editing, voiceovers, and questionable fast forwarding 60/40 utilized in this commercial and you’ll find some great Gonz footage, including the first Kilty McBagpipe. Honorable mention goes to the 60/40 team montage from issue #4, which features another great chunk of Gonz footage. 

  5. Stevie Williams Line, Chocolate Skateboards, Issue #36 - This clip is still the first thing that comes to mind when someone mentions Stevie Williams. Four difficult tricks popped waist high and done with that one-of-a-kind authority that let Stevie get away with that nut grab at the end. Yeah, we know you read about this one a lot, but it really is that good.

  6. Andrew Reynolds, Emerica, Issue ? (2001) - Emerica was another brand that produced plenty of noteworthy commercials, but we went with this one for the ‘Mr. Rogers’ Neighborhood’ song, and the shots of Reynolds interacting with kids on the session that didn’t make it into This is Skateboarding. It’s interesting to see the disparity in Emerica’s overall aesthetic and editing style at the turn of the millennium compared to now. 

  7. Tim O’Connor, Element, Issue #25 (1997) - The Giant Distribution mini-ramp made many cameos in 411. Partly because 411 was distributed by Giant and the ramp was sitting right outside. I can imagine someone in the office editing, “Wait where’s the Element ad it’s due today! - Umm Tim’s here maybe he can film some tricks on the ramp?” Boom. There’s your ad. “Wait, we need a song? - Just use a voice over of Tim talking about skateboarding…” It was that simple. It’s very fitting this commercial starts off with a quote from Tim saying, “Videos back in the day inspired me so much more.”

  8. Adrenalin promo, Issue #35 - The melodious cacophony of clocks ticking, cars driving, and static crackling sets the tone for Adrenalin’s second iteration. With guys like Mike Rusczyk, Mike Manzoori, Jon Miner, and Chris Senn on the team, this commercial deluged viewers with bumps, banks, natural inclines, and other spots that felt out of place in the late 90s, but have aged like a fine wine.

  9. Mark Gonzales & Nate Jones Stunt Double, Real, Issue ? - The stunt double concept started in this Real commercial and was passed to 411VM for a ‘behind the scenes’ feature before finally ending up in Real to Reel, where most people will recognize it from. Regardless of origin, this skit’s cemented in skate video history, and for good reason: it’s a funny concept that was easy to execute, Nate Jones and Mark Gonzales have two of the best styles of all time, and Gonz’s facial expressions during the backside tailslide are great.

  10. Gino Ianucci, Chocolate, Issue #25 (1997) - Gino Iannucci footage is always going to make any best of list and this commericial is a perfect example of why. This line on paper sounds kind of awkward, but the quirkiness of the tricks mixed with Gino’s style make it flawless. The way he kickturns from switch to regular right into one of the best nollie 360’s ever done is burned into my brain. Throw in the little puppet running in and out of the frame as a little Gino hype man and you’ve got a classic.

  11. Reese Forbes at Pulaski, Element Skateboards, Issue #10 - Forty-five seconds or Reese Forbes charging through Pulaski, powering through ledge tricks, and snapping over standing trash cans. This is how skateboarding is supposed to look. Twenty years on and you could still use all of this footage to the same effect. 

  12. Antihero, Issue ? - Essentially a greatest hits montage of the whole Anti-Hero team shredding everything in sight. The juxtaposition of transition skating set to Dr. Dooom’s rapping slash shit talking is perfect. Very raw. Very Anti-Hero.

Joshua Stewart   |   Posted on September 22 2019

More Posts

← Previous Post Next Post →

2 comments

  • Author image
    ehuwiwiku: July 27, 2020

    ] Amoxicillin qsf.igrn.theoriesofatlantis.com.xgl.ub http://mewkid.net/when-is-xuxlya/

  • Author image
    ifakokamejai: July 27, 2020
    Amoxicillin Online[/url] Amoxicillin 500mg Capsules pro.hfeh.theoriesofatlantis.com.iel.ax http://mewkid.net/when-is-xuxlya/
Leave a comment

All blog comments are checked prior to publishing

Invalid password
Enter

Shop

  • POLICY & SHIPPING
  • RETURNS & EXCHANGES
  • WHOLESALE & DISTRIBUTION
  • CONTACT
  • CAREERS

Brands

  • Theories
  • Picture Show
  • Dial Tone Wheel Co.
  • Hopps Skateboards
  • Evisen Skateboards
  • Traffic Skateboards
  • Magenta Skateboards
  • Isle Skateboards
  • Studio Skateboards
  • Tightbooth
  • Yardsale

About

Theories of Atlantis Distribution has been around for over 10 years! First selling independent skate videos & media and then gradually growing into a skateboard distribution based in NYC. Offering unique brands from across the globe.

Copyright © 2023 THEORIES OF ATLANTIS.  Powered by Shopify

Currency

  • Afghanistan USD $
  • Åland Islands USD $
  • Albania USD $
  • Algeria USD $
  • Andorra USD $
  • Angola USD $
  • Anguilla USD $
  • Antigua & Barbuda USD $
  • Argentina USD $
  • Armenia USD $
  • Aruba USD $
  • Ascension Island USD $
  • Australia USD $
  • Austria USD $
  • Azerbaijan USD $
  • Bahamas USD $
  • Bahrain USD $
  • Bangladesh USD $
  • Barbados USD $
  • Belarus USD $
  • Belgium USD $
  • Belize USD $
  • Benin USD $
  • Bermuda USD $
  • Bhutan USD $
  • Bolivia USD $
  • Bosnia & Herzegovina USD $
  • Botswana USD $
  • Brazil USD $
  • British Indian Ocean Territory USD $
  • British Virgin Islands USD $
  • Brunei USD $
  • Bulgaria USD $
  • Burkina Faso USD $
  • Burundi USD $
  • Cambodia USD $
  • Cameroon USD $
  • Canada USD $
  • Cape Verde USD $
  • Caribbean Netherlands USD $
  • Cayman Islands USD $
  • Central African Republic USD $
  • Chad USD $
  • Chile USD $
  • China USD $
  • Christmas Island USD $
  • Cocos (Keeling) Islands USD $
  • Colombia USD $
  • Comoros USD $
  • Congo - Brazzaville USD $
  • Congo - Kinshasa USD $
  • Cook Islands USD $
  • Costa Rica USD $
  • Côte d’Ivoire USD $
  • Croatia USD $
  • Curaçao USD $
  • Cyprus USD $
  • Czechia USD $
  • Denmark USD $
  • Djibouti USD $
  • Dominica USD $
  • Dominican Republic USD $
  • Ecuador USD $
  • Egypt USD $
  • El Salvador USD $
  • Equatorial Guinea USD $
  • Eritrea USD $
  • Estonia USD $
  • Eswatini USD $
  • Ethiopia USD $
  • Falkland Islands USD $
  • Faroe Islands USD $
  • Fiji USD $
  • Finland USD $
  • France USD $
  • French Guiana USD $
  • French Polynesia USD $
  • French Southern Territories USD $
  • Gabon USD $
  • Gambia USD $
  • Georgia USD $
  • Germany USD $
  • Ghana USD $
  • Gibraltar USD $
  • Greece USD $
  • Greenland USD $
  • Grenada USD $
  • Guadeloupe USD $
  • Guatemala USD $
  • Guernsey USD $
  • Guinea USD $
  • Guinea-Bissau USD $
  • Guyana USD $
  • Haiti USD $
  • Honduras USD $
  • Hong Kong SAR USD $
  • Hungary USD $
  • Iceland USD $
  • India USD $
  • Indonesia USD $
  • Iraq USD $
  • Ireland USD $
  • Isle of Man USD $
  • Israel USD $
  • Italy USD $
  • Jamaica USD $
  • Japan USD $
  • Jersey USD $
  • Jordan USD $
  • Kazakhstan USD $
  • Kenya USD $
  • Kiribati USD $
  • Kosovo USD $
  • Kuwait USD $
  • Kyrgyzstan USD $
  • Laos USD $
  • Latvia USD $
  • Lebanon USD $
  • Lesotho USD $
  • Liberia USD $
  • Libya USD $
  • Liechtenstein USD $
  • Lithuania USD $
  • Luxembourg USD $
  • Macao SAR USD $
  • Madagascar USD $
  • Malawi USD $
  • Malaysia USD $
  • Maldives USD $
  • Mali USD $
  • Malta USD $
  • Martinique USD $
  • Mauritania USD $
  • Mauritius USD $
  • Mayotte USD $
  • Mexico USD $
  • Moldova USD $
  • Monaco USD $
  • Mongolia USD $
  • Montenegro USD $
  • Montserrat USD $
  • Morocco USD $
  • Mozambique USD $
  • Myanmar (Burma) USD $
  • Namibia USD $
  • Nauru USD $
  • Nepal USD $
  • Netherlands USD $
  • New Caledonia USD $
  • New Zealand USD $
  • Nicaragua USD $
  • Niger USD $
  • Nigeria USD $
  • Niue USD $
  • Norfolk Island USD $
  • North Macedonia USD $
  • Norway USD $
  • Oman USD $
  • Pakistan USD $
  • Palestinian Territories USD $
  • Panama USD $
  • Papua New Guinea USD $
  • Paraguay USD $
  • Peru USD $
  • Philippines USD $
  • Pitcairn Islands USD $
  • Poland USD $
  • Portugal USD $
  • Qatar USD $
  • Réunion USD $
  • Romania USD $
  • Russia USD $
  • Rwanda USD $
  • Samoa USD $
  • San Marino USD $
  • São Tomé & Príncipe USD $
  • Saudi Arabia USD $
  • Senegal USD $
  • Serbia USD $
  • Seychelles USD $
  • Sierra Leone USD $
  • Singapore USD $
  • Sint Maarten USD $
  • Slovakia USD $
  • Slovenia USD $
  • Solomon Islands USD $
  • Somalia USD $
  • South Africa USD $
  • South Georgia & South Sandwich Islands USD $
  • South Korea USD $
  • South Sudan USD $
  • Spain USD $
  • Sri Lanka USD $
  • St. Barthélemy USD $
  • St. Helena USD $
  • St. Kitts & Nevis USD $
  • St. Lucia USD $
  • St. Martin USD $
  • St. Pierre & Miquelon USD $
  • St. Vincent & Grenadines USD $
  • Sudan USD $
  • Suriname USD $
  • Svalbard & Jan Mayen USD $
  • Sweden USD $
  • Switzerland USD $
  • Taiwan USD $
  • Tajikistan USD $
  • Tanzania USD $
  • Thailand USD $
  • Timor-Leste USD $
  • Togo USD $
  • Tokelau USD $
  • Tonga USD $
  • Trinidad & Tobago USD $
  • Tristan da Cunha USD $
  • Tunisia USD $
  • Turkey USD $
  • Turkmenistan USD $
  • Turks & Caicos Islands USD $
  • Tuvalu USD $
  • U.S. Outlying Islands USD $
  • Uganda USD $
  • Ukraine USD $
  • United Arab Emirates USD $
  • United Kingdom USD $
  • United States USD $
  • Uruguay USD $
  • Uzbekistan USD $
  • Vanuatu USD $
  • Vatican City USD $
  • Venezuela USD $
  • Vietnam USD $
  • Wallis & Futuna USD $
  • Western Sahara USD $
  • Yemen USD $
  • Zambia USD $
  • Zimbabwe USD $
American Express Apple Pay Discover Meta Pay Google Pay Mastercard PayPal Shop Pay Venmo Visa

Cart

0 Item(s)

Join our mailing list

For updates on products and new releases

*By completing this form you're signing up to receive our emails and can unsubscribe at any time.