[{"id":423549071,"handle":"all-products","title":"ALL PRODUCTS","updated_at":"2026-04-30T21:18:29-04:00","body_html":"","published_at":"2017-02-22T15:03:00-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"contains","condition":"Accessories"},{"column":"type","relation":"contains","condition":"DVDs"},{"column":"type","relation":"contains","condition":"Hats"},{"column":"type","relation":"contains","condition":"Hoodies\/Sweatshirts"},{"column":"type","relation":"contains","condition":"Jackets"},{"column":"type","relation":"contains","condition":"Mags"},{"column":"type","relation":"contains","condition":"Pants"},{"column":"type","relation":"contains","condition":"Skateboards"},{"column":"type","relation":"contains","condition":"Tees"},{"column":"type","relation":"contains","condition":"Wheels"},{"column":"type","relation":"contains","condition":"Grip"},{"column":"title","relation":"contains","condition":"book"},{"column":"type","relation":"contains","condition":"Sock"},{"column":"type","relation":"contains","condition":"Media"},{"column":"title","relation":"contains","condition":"theories"},{"column":"title","relation":"contains","condition":"toa"},{"column":"title","relation":"contains","condition":"magenta"},{"column":"title","relation":"contains","condition":"mystery"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"contains","condition":"Vintage"}],"published_scope":"web"},{"id":423824911,"handle":"apparel","title":"APPAREL","updated_at":"2026-04-30T21:05:22-04:00","body_html":"","published_at":"2017-02-24T10:37:00-05:00","sort_order":"manual","template_suffix":null,"disjunctive":true,"rules":[{"column":"type","relation":"contains","condition":"Hats"},{"column":"type","relation":"contains","condition":"Hoodies\/Sweatshirts"},{"column":"type","relation":"contains","condition":"Jackets"},{"column":"type","relation":"contains","condition":"Pants"},{"column":"type","relation":"contains","condition":"Tees"},{"column":"title","relation":"contains","condition":"SOCK"},{"column":"title","relation":"contains","condition":"BELT"},{"column":"title","relation":"contains","condition":"BOXER"}],"published_scope":"web"},{"id":264178499763,"handle":"tees","title":"TEES \/ LONGSLEEVES \/ SHIRTS","updated_at":"2026-04-27T12:45:57-04:00","body_html":"","published_at":"2021-03-25T11:50:08-04:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Tees,THEORIES"},{"column":"type","relation":"equals","condition":"Tees, Picture Show"},{"column":"type","relation":"equals","condition":"Tees,Dial Tone"},{"column":"type","relation":"equals","condition":"Tees,Evisen"},{"column":"type","relation":"equals","condition":"Tees,HOPPS"},{"column":"type","relation":"equals","condition":"Tees,ISLE"},{"column":"type","relation":"equals","condition":"Tees,MAGENTA"},{"column":"type","relation":"equals","condition":"Tees,North Mag"},{"column":"type","relation":"equals","condition":"Tees,Picture Show"},{"column":"type","relation":"equals","condition":"Tees,TRAFFIC"},{"column":"type","relation":"equals","condition":"Tees, Studio"},{"column":"title","relation":"contains","condition":"\"tee\""},{"column":"type","relation":"equals","condition":"Shirts,Theories"}],"published_scope":"global"},{"id":271981772979,"handle":"theories-skateboards","title":"THEORIES SKATEBOARDS","updated_at":"2026-04-30T21:18:29-04:00","body_html":"","published_at":"2021-06-21T13:07:24-04:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"Theories"},{"column":"tag","relation":"equals","condition":"theoriesmysterybox"},{"column":"title","relation":"contains","condition":"\"Theories\""}],"published_scope":"global"},{"id":481330561259,"handle":"theories-sp26-prebook","title":"THEORIES SP26 PREBOOK","updated_at":"2026-04-30T12:15:40-04:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cb\u003eDue Date: Weds Dec 17 2025\u003cbr\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cb\u003eShipping: Late March 2026\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cb style=\"background-color: #a3dcfb;\"\u003e** PREBOOKING INCENTIVE - BAKERS DOZEN DEAL - \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cb style=\"background-color: #a3dcfb;\"\u003e1 FREE DECK FOR EVERY 12 PREBOOKED! **\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003ePlease only add the items below to your Theories SP26 prebook.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eIf you need to place an at once order, please submit separately.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThank you! - The TOA Team\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2025-12-09T12:57:55-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"theoriessp26"}],"published_scope":"web"}]
["apparel","Brand_Theories","Category_Tee","clothes","HEAVY","heavy duty","independent","mysterious","new york","new york city","ny","Paranoia","skate","SKATEBOARDING","skating","Style_Short Sleeve","t-shirt","tee","theories","theoriessp26","toa","underground"]
A new Theories one-off for Spring captures the feeling of living in the 2020's. Based on an old 1980's Xanax advertising campaign that seems almost insane by today's standards but also so very relatable :(
