Chris Mulhern, co-owner of Caste, and video maker extraordinaire does some of the best work I've seen in capturing the essence of a brand or a personality on video. This new piece just released last night as an announcement of the new Caste colab with Magenta, is by far the best profile I've seen yet on the growing French brand Magenta Skateboards. It's difficult sometimes working with brands like Magenta, Polar, Traffic, Isle, Hopps, etc because I often wish that the rest of the world could see the personalities behind what makes these brands what they are. Because they were all just our friends before they started their brands and it makes everything they do that much more interesting and genuine to those of us who know them. Chris Mulhern has done a great job of capturing the real people behind the face of Magenta. Check out the first installment ahead.
Part 01 of CASTE's collaborative project focusing on the history, perspectives and approach surrounding the identity of France based, Magenta Skateboards. During travels to Paris, Bordeaux, and San Francisco over the past year, Magenta's Soy Panday, Vivien Feil, Leo Valls, Jimmy Lannon, Ben Gore and Yoan Taillandier have helped illustrate the ideas that embody a brand pushing in their own direction. For more info visit: castequality.com