2 weeks ago, on the night of November 14th, New York City was treated to the world premiere of what will inevitably be one of the top 3 raddest video projects to come out in 2013. Jeremy Elkin, creator of past great projects like Elephant Direct and 2011’s hit “Poisonous Products”, had been working on a new project for 2 years that had started as only a few-person video but slowly morphed into a much more elaborate opus. By summer of this year, the line-up sounded like an incredibly intriguing mix of old NY legends and young new local phenoms. We were all very curious about how it was going to turn out and it seemed like all of NYC skateboarding showed up to see the result. Let’s take a gander of how it went and what you can expect to see in “The Brodies”.....all photos by the amazing Pep Kim
It’s an incredibly tough battle to make a skate video with a line-up of all of the sickest and most talented young skaters in your city. It’s a whole other ball game trying to film that same video in the over-exploited streets and spots of New York City. But just to make it even more difficult, Jeremy Elkin chose to set out making The Brodies with a line-up featuring not only some of the sickest young skaters on the east coast, but also with a cast of grown-ass men in their 30’s who have full time jobs, kids and 25 years of skating under their belts. Is Jeremy a glutton for punishment or does he just have the proper amount of respect for the history of the New York City skate scene? That’s for you to determine when you finally get your chance to see the video. But for me, I’d say that this is one of the best overall representations of the history of NY underground skateboarding and the current underground scene.
As ‘The Brodies’ opens up and gets started the mysterious NY City legend Akira Mowatt appears on the screen. As soon as you start getting nostalgic for the old NY skate scene he starts laying down moves that shocked the entire theater and got all of us shouting at the tops of our lungs. It became immediately apparent that this was not going to be your average skate video. This isn’t even your average NEW YORK skate video. It is something unique altogether and I think Elkin really pulled off what could’ve been a nearly impossible task of bridging the seemingly vast gap from one generation of NY skateboarding to the other. But he not only does so beautifully, he creates a non-stop freight train of good vibes from start to finish due to the brilliant work of Jeremy’s coordination of the soundtrack with his brother, aka Grapes La’ Roc, mixed in one straight cut throughout the entire project. A rad concept that really works and keeps the viewer never able to come up for a breath.The Brodies achieves what few other videos of recent memory have managed to which is capture the real personality of the city and the wide variety of skaters who make up the scene. And presented with fast, simple editing, an appropriate and well thought out soundtrack and a huge variety of original skate spots. This is how NY skateboarding should be presented and I think everybody in the theater agreed or at least that’s how it felt from the overwhelming cries and shouts every few seconds during the short premiere. The Brodies is bound to stack up and possibly outshine Elkin’s last NY smash hit, ‘Poisonous Products’. It’s definitely w/in my top 3 videos of 2013 and I was super hyped to have gotten to be at the world premiere in NYC and feel the vibes of this insanely diverse and fragmented skate scene coming together and all shouting aloud to support the amazing line up of skaters that make up this video.
And then when you think the video is close to finished, the last song mixes in and Leo Gutman appears on the screen. Brooklyn native and current Staten Island local, this kid’s part shut it down and got the loudest screams and shouts of surprise of the night. Amazing! Leo Gutman really made NY proud with this part and raised the bar for local skaters and independent videos alike. Congratulations to Leo, Jeremy, Akira, Rob, Herrington, Daniel and the rest of the squad for a job well done and a project that is going to be watched over and over by true street skaters around the world.
The Sunshine Theater has been host to some solid underground skate flicks this year. Soleil Levant, Tengu and now The Brodies
Rodney Torres showed up before anyone
Check in with that guy….your’s truly running the VIP/Pre-paid ticket check-in
Aaron Herrington, Jeremy Elkin and Leo Gutman
Angel came all the way from the Bronx
Linden Blvd. locs’ .. Joseph Delgado and Shawn Powers, with Danny Renaud in the distance
Rob Campbell is the man….just be careful when shaking hands with him to not get every bone in your hand crushed to bits
The Brodies with Grapes La Roc (in front) who flew in from LA for the premiere. He is the vinyl master responsible for mixing the dope soundtrack for ‘The Brodies’
Utter chaos at the check-in line.
Hopps’ Keith Denley and the Traffic boys Pat Stiener, Luke Mallaney and Brendan Carroll
Jeremy Elkin with NYC video legend RB Umali coming out to show his support
The Rodriguezes came out to show some love from the 5Boro camp
Leo Gutman will shock you in this video…..he’s chilling here with girlfriend Cat just before the video starts
Rippers Jerry Mraz, Jack Sabback and Dave Caddo were in the house
Hopps was in the house….Joel Meinholtz, Jahmal Williams, Steve Brandi and Dustin Eggeling got there early to get good seats
Danny Supa was a surprise and very welcome addition to the video
Left to right: Aaron Herrington, Jason Spivey, Daniel Kim, Leo Gutman, Rob Campbell, Jordan Trahan, German Nieves, Jeremy Elkin, Danny Supa, Akira Mowatt
Not inch of seating went to waste
The credits rolled and German Nieves got props from Dustin Eggeling
The Brodies killed it. Thanks for a rad night and an incredible, real New York video experience!
All Photos shot by and courtesy of Pep Kim