Thrasher and Static IV

What’s happening digital peoples? I would assume you’re already aware of this, but Thrasher has posted up Jake Johnson and Jimmy Lannon’s Static IV parts live on their site to help bring Static to as many eyes as possible. And there’s one finally video part to come. Although I would much rather that most of you see these parts w/in the context of the full length video, I agreed to this because I know that the vast majority of skaters not only don’t know what Theories of Atlantis is, but probably have never even seen a Static video. I actually like being lesser known. I think it’s better to remain under the radar a little. You tend to appreciate things more when you discover them on your own. But, I also know that since Thrasher was interested in helping to promote a few guys’ parts, it was an opportunity that could help bring more attention to the underground scene and maybe even encourage some brands to think twice about ignoring the talent of some of the skaters they flow shoes, apparel, or whatever else to but never really step up beyond that.....

I’m a vocal proponent of keeping skate videos in a physical dvd format. But when it comes to situations like this, I have to consider more than just my personal preferences and realize that a skate video is the combination of the blood, sweat and tears of many different individuals. So that has to be taken into consideration and when making a decision that may either hold back, or put someone out there in a way they may or may not agree with. Hopefully after all is said and done, everyone will see that this was the best case scenario all around for everybody involved. But like I said, either way, there are still 17 unseen parts that you can rest assured will go unpublished until you’ve had plenty of time to study the full project and get your exclusive viewing before skate shops have them on their shelves for customers who didn’t buy a copy via pre-order.